info@ukbrokerlink.com / 0207 1830226

Setting Up an AR

Setting Up an AR

So you’re thinking about setting up as an insurance Appointed Representative (AR), but not entirely sure what’s involved?

Email info@ukbrokerlink.com, call 0207 1830226 or
Contact Us

In an ideal world, to set up as an insurance intermediary Appointed Representative with UK Brokerlink, you would come from an insurance background (broking, underwriting, risk management or reinsurance) and have an entrepreneurial drive.  After all, you will be effectively running your own business. 

Whether you are currently an Appointed Representative, looking to move to a new principal, or simply thinking about making your move into the ‘AR’ space, we can help. 

The formal legal status of an Appointed Representative can be found on the FCA website, by clicking here. We always recommend anyone or entity interested in the ‘AR’ model reads and understands the legal obligations. 

In the world of insurance regulation, you have two options.

  1. Be directly authorised by the FCA
  2. Become an Appointed Representative of a directly approved intermediary

We’re Here to Help if You…

  • You want to be your own boss and build close personal relationships with your clients and insurer partners.

  • You want to reap the rewards of your hard work and control your future.

  • Need assistance in setting up your first insurance related intermediary (brokerage, MGA or loss assessor business)

  • Have limited knowledge of regulation and compliance.

  • Are not happy with your current principal, and want to work with someone more supportive towards your strategic direction.

  • Are seeking Lloyd’s of London and London Market access.

  • Are seeking to ‘go at it alone’ after several years of successfully being an insurance professional with your own bank of clients.

  • Want the flexibility to work your own hours around your clients’ requirements.

  • Have members or clients that would you like to cross-sell insurance products to.

Our Objectives in Helping You…

  • Help you grow and develop your organisation with like-minded partners.

  • Assist you with compliance, regulation, client money reconciliations and software selection.

  • Reduce your regulatory and infrastructure costs so you can focus on your clients.

  • Offer flexible working agreements to support your growth.

  • Offering a transparent agreement and prompt commission payments to ease your cash flow.

  • Giving you ‘whole of market’ access with over 200 insurers and Lloyd’s syndicates to place business into.

  • Provide you with flexible growth capital and funding.

What we Will Do for You…

  • Support your business, whether an existing AR moving to UK Brokerlink, establishing a London office, or a new start-up.

  • Keep you informed of new regulations and industry best practice.

  • Support you with competitive Premium Finance options for your clients.

  • Offer you direct access to the Lloyd’s and London Market.

  • Support you financially, by offering regular brokerage payments, supported with MI.

  • Assist you in your marketing promotions (regulated activity) and digital marketing efforts to grow your business and brand.

  • Help you protect and grow your business. After all, the clients are yours and will always be.

  • Help you become directly authorised, as and when you feel the time is right, with no financial penalties.